How to Generate Leads Using the Lighthouse Client Strategy

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1. Through remarketing, as soon as someone watches 75% of the first WHY video, they should be sequenced to watching the other WHY videos and be nudged towards the three HOW videos. “when the prospect consumes 75% of a HOW video. At this time, they must be served the other HOW videos, as well as the three WHAT videos.” If you’re wondering how to generate leads in a specific niche while still maintaining a healthy, robust pipeline, this method is your answer. The WHY videos will capture the prospects that are motivated and inspired by your agency’s WHY, and through effective remarketing, all the most interested prospects will move along the funnel and be likelier to convert. Then, with the right white-label tools, you can serve their needs at scale regardless of how many new clients you sign on.

   In Behavioral segmentation

2. 8. Which metrics prove the Lighthouse is working? “Qualified leads by niche” Close rate by niche

   In Outsourced SDR reporting

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