Your Pipeline Isn't a Prospect List. It's a Diagnostic Tool.

Quoted on this wiki

Every place a page here uses this source, in the order the words come in it.

1. What percentage of prospects have received meaningful engagement recently? “Where are dormant prospects accumulating?” Do assigned prospects have documented next steps?

   In Lifecycle segmentation

2. Leaders should understand: “What percentage of prospects have received meaningful engagement recently?” Where are dormant prospects accumulating?

   In Pre-outreach engagement tracking

3. These measures are easy to understand, but they only tell part of the story. “A pipeline can appear healthy on paper while producing disappointing fundraising results. It can contain thousands of prospects and significant estimated capacity yet struggle to generate meaningful philanthropic growth.” Why?

   In Prospect list coverage

4. Why? “Because a pipeline is not inventory. A pipeline is a system.” The question is not how much is in the pipeline. The question is whether the pipeline is moving.

   In Prospect list coverage