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Your Pipeline Isn't a Prospect List. It's a Diagnostic Tool.

martsandlundy.com

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Every place a page here uses this source, in the order the words come in it.

  1. What percentage of prospects have received meaningful engagement recently? “Where are dormant prospects accumulating?” Do assigned prospects have documented next steps?

    In Lifecycle segmentation

  2. Leaders should understand: “What percentage of prospects have received meaningful engagement recently?” Where are dormant prospects accumulating?

    In Pre-outreach engagement tracking

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