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Understanding Risky Addresses on Your Email List - Validity
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If too many addresses on your marketing email list bounce-back or generate spam complaints, you increase your risk of: “Too many email bounces and spam complaints can hurt your sender reputation and thus hurt your deliverability to valid addresses.” Account Suspension: Sending to invalid or risky addresses could imperil your ability to send emails in the first place. Too many bounces, spam complaints, or unsubscribes may lead your Email Service Provider to suspend your account to meet standards from Internet Service Providers, anti-spam organizations, and other email protection services.
Dismal Marketing Results: Too many email bounces and spam complaints can hurt your sender reputation and thus hurt your deliverability to valid addresses. Plus, a high bounce rate can muddy your campaign metrics, making it more difficult to understand what’s actually working. “Sending to invalid or risky addresses could imperil your ability to send emails in the first place.” Wasting Money: Since email service providers base their pricing plans on the total number of subscribers across all lists, keeping a bloated list in the system can be a recurring waste.
If too many addresses on your marketing email list bounce-back or generate spam complaints, you increase your risk of: “Plus, a high bounce rate can muddy your campaign metrics, making it more difficult to understand what’s actually working.” Account Suspension: Sending to invalid or risky addresses could imperil your ability to send emails in the first place. Too many bounces, spam complaints, or unsubscribes may lead your Email Service Provider to suspend your account to meet standards from Internet Service Providers, anti-spam organizations, and other email protection services.
Dismal Marketing Results: Too many email bounces and spam complaints can hurt your sender reputation and thus hurt your deliverability to valid addresses. Plus, a high bounce rate can muddy your campaign metrics, making it more difficult to understand what’s actually working. “Too many bounces, spam complaints, or unsubscribes may lead your Email Service Provider to suspend your account to meet standards from Internet Service Providers, anti-spam organizations, and other email protection services.” Wasting Money: Since email service providers base their pricing plans on the total number of subscribers across all lists, keeping a bloated list in the system can be a recurring waste.