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How To Write an Effective Research Brief
iffresearch.com
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1. Preparation is key “As with any project, before you start it’s crucial you think through what you want and need to deliver.” Why are you conducting the research? What exactly are you looking to understand?
The extent to which you want to specify the methodology will depend on the project you aim to deliver. There are benefits and risks to being overly prescriptive or offering free reign. If you outline in precise detail how you want the research to be conducted, you will hamper any original ideas from those invited to tender and might limit the impact on the research. Whereas, if you’re less prescriptive, allowing room for creativity, you risk not getting the project or results you want, or receiving proposals on a scale which you can’t resource. “Generally, it is useful to allow those invited to tender some scope to develop the methodology they propose to use.” 7. Define your timelines
When do you need the findings? “Have you agreed a budget with either your procurement team, or the relevant person in your organisation?” 2. Be clear on your objectives