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A 6 Step CRM Data Quality Framework
johnnygrow.com
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Master Data Management (MDM) is a more advanced software application to eliminate data entry errors and bogus data at the source. It centrally manages shared master data, such as customer records, by consolidating, standardizing, persisting and distributing common data among shared destinations so that it is consistent and accurate. “CRM projects tend to consider customer data at a project or departmental level and overlook other systems outside their purview that also manage customer data.”
Master Data Management (MDM) is a more advanced software application to eliminate data entry errors and bogus data at the source. It centrally manages shared master data, such as customer records, by consolidating, standardizing, persisting and distributing common data among shared destinations so that it is consistent and accurate. “This results in overlapping customer data that delivers different and inconsistent results for the same queries.”