What is differentiation strategy?

Quoted on this wiki

Every place a page here uses this source, in the order the words come in it.

1. 6. Specialize for a target market “Focusing on a single target user or use case will make you a specialist, differentiating you from the many generalists.” Paperbell is not just a scheduling and billing software but scheduling software for coaches. Pilot is payroll for international employees (differentiated from Gusto or ADP).

   In Beachhead market selection

Quotes are verbatim and belong to their publishers. Where a quote has been translated, the original wording is kept below it.