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How to write about pain points without making your ...
kristawalshcopywriter.com
Quoted on this wiki
Every place a page here uses this source, in the order the words come in it.
The “how” of this strategy is simple. All you have to do is… swap the pronouns you use from the personal “you” to the more distant “they.” “Usually, I employ this strategy by talking about the existing or past clients of a business.” So, it’s not that you’re saying “YOU, reader, are definitely experiencing these pain points.” Which can feel, to some, a little aggressive coming from a stranger.