How to write about pain points without making your ...

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1. I saw a lot of folks use this strategy naturally during the pandemic. They would say: “We’re all going stir-crazy cooped up in our homes.” Or “It’s scary out there. Most of us can’t afford to get sick right now.” “Just think about the struggles that unite your audience and position them that way — as not the experience of one person, but the experience of the collective.” For a real-life example, let’s look at this paragraph for a past client, Sketch Design Repeat, a course creator ⤵️

   In Needs-based segmentation

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