Operationalizing Outbound Part 3: Creating Your Sequences

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Every place a page here uses this source, in the order the words come in it.

1. The remedy for Spray and Pray is to narrow focus on a very tight list of key companies in our ICP and key Personas within those companies. We covered how to build these lists, but this is of little value if we can’t dramatically improve conversion rates. “At the same time, reps can’t spend an hour writing the perfect email to every prospect.” Today, we’ll show you how to create this system.

   In Segment-specific cadence variants

2. The remedy for Spray and Pray is to narrow focus on a very tight list of key companies in our ICP and key Personas within those companies. We covered how to build these lists, but this is of little value if we can’t dramatically improve conversion rates. “We need a system to send highly relevant and personalized messaging at scale.” Today, we’ll show you how to create this system.

   In Segment-specific cadence variants

3. Company firmographic data (eg; revenue, headcount, industry, sector, etc) “Company technographic data (eg; the software they’re using today)” Links to website, LinkedIn, other social accounts, Crunchbase, etc

   In Technographic enrichment