Operationalizing Outbound Part 3: Creating Your Sequences

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1. The remedy for Spray and Pray is to narrow focus on a very tight list of key companies in our ICP and key Personas within those companies. We covered how to build these lists, but this is of little value if we can’t dramatically improve conversion rates. “At the same time, reps can’t spend an hour writing the perfect email to every prospect.” Today, we’ll show you how to create this system.

   In Segment-specific cadence variants

2. The remedy for Spray and Pray is to narrow focus on a very tight list of key companies in our ICP and key Personas within those companies. We covered how to build these lists, but this is of little value if we can’t dramatically improve conversion rates. “We need a system to send highly relevant and personalized messaging at scale.” Today, we’ll show you how to create this system.

   In Segment-specific cadence variants

3. This is Part 3 of our Operationalizing Outbound Series Part 1: Capacity Planning  Part 2: Building the List  Part 3: Creating Your Sequences “Outbound is no longer working because the messaging isn’t relevant to prospects.” The remedy for Spray and Pray is to narrow focus on a very tight list of key companies in our ICP and key Personas within those companies. We covered how to build these lists, but this is of little value if we can’t dramatically improve conversion rates.

   In Belief-based messaging

4. This is Part 3 of our Operationalizing Outbound Series Part 1: Capacity Planning  Part 2: Building the List  Part 3: Creating Your Sequences “Spray and Pray took over when tools like Outreach and Salesloft enabled the “Send All” button – and we’ve seen conversion rates plummet.” The remedy for Spray and Pray is to narrow focus on a very tight list of key companies in our ICP and key Personas within those companies. We covered how to build these lists, but this is of little value if we can’t dramatically improve conversion rates.

   In Belief-based messaging

5. Outbound is no longer working because the messaging isn’t relevant to prospects. Spray and Pray took over when tools like Outreach and Salesloft enabled the “Send All” button – and we’ve seen conversion rates plummet. “The remedy for Spray and Pray is to narrow focus on a very tight list of key companies in our ICP and key Personas within those companies.” At the same time, reps can’t spend an hour writing the perfect email to every prospect. We need a system to send highly relevant and personalized messaging at scale.

   In Belief-based messaging

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