Article
How to use Customer Quotes in Cold Emails
joshbraun.com
Quoted on this wiki
Every place a page here uses this source, in the order the words come in it.
To find customer quotes, I head over to CaptivatIQ/customers/Gong. “Next, I look for a quote about the problem this customer had before switching.” I call this the before story.
Next, I look for a quote about the problem this customer had before switching. “I call this the before story.” Why is the before story important?
Why am I talking about this? “You can use customer quotes in your cold emails to make them more believable, so more prospects respond.” By way of example, let’s say I’m an SDR for CaptivateIQ.