How to use Customer Quotes in Cold Emails

Quoted on this wiki

Every place a page here uses this source, in the order the words come in it.

1. Here’s the Gong before story quote: ““Determining payouts involved a lot of manual data entry, and customizing reports for individual reps meant hard-pasting entire Excel pages into Google Sheets and then manually making adjustments, one sheet at a time, said Albert. The more we scaled, the more of a nightmare it was going to become to manage the process in such a complex way.”” And here’s a template I used to turn the quote into a cold email.

   In Outbound reporting dashboards

2. When customers feel like you get their problem, their brain subconsciously says, “What do you have for me?” “Legendary copywriter Robert Collier calls this joining the conversation already happening in your prospect’s mind.” Solutions have no value without a problem prospects can relate to.

   In Belief-based messaging

3. Why am I talking about this? “You can use customer quotes in your cold emails to make them more believable, so more prospects respond.” By way of example, let’s say I’m an SDR for CaptivateIQ.

   In Customer testimonials and quotes

Quotes are verbatim and belong to their publishers. Where a quote has been translated, the original wording is kept below it.