Cold Email Personalization: How to Do It Right [2026]

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1. Moving beyond first name merge tags “The amount of research required usually increases with the desired degree of personalization. The next level of personalization — which draws company achievements, professional milestones, and shared interests into the conversation — involves scouring your leads’ website and social media feeds.” The highest level of personalization consists of hyper-personalized cold emails and a solid go-to-market strategy. It successfully overcomes the stranger barrier with multiple personalization fields, a demonstrated understanding of prospect pain points and needs, and/or personalized images/videos. This will be achievable only for those, who obtain hyper-targeted email leads – you’ll need a good level of understanding of your target group to make it work.

   In Personalization depth levels

2. The amount of research required usually increases with the desired degree of personalization. The next level of personalization — which draws company achievements, professional milestones, and shared interests into the conversation — involves scouring your leads’ website and social media feeds. “The highest level of personalization consists of hyper-personalized cold emails and a solid go-to-market strategy. It successfully overcomes the stranger barrier with multiple personalization fields, a demonstrated understanding of prospect pain points and needs, and/or personalized images/videos. This will be achievable only for those, who obtain hyper-targeted email leads – you’ll need a good level of understanding of your target group to make it work.” Prioritizing relevance in personalization

   In Personalization depth levels

3. Intro “To craft a personalized intro, take the time to research the recipient. Look up their LinkedIn profile, read their blog posts or articles, and review their recent social media activity.” Or you can start with a fact or question about their industry or role that will pique their curiosity.

   In Contact research

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