8 Proven Personalized Email Outreach Techniques - BuzzStream

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1. Google’s 2024 spam filters demand hyper-personalized email outreach to avoid automatic inbox rejection. “Personalization now means referencing bios, social posts, or previous coverage, beyond just names.” Tools like BuzzStream streamline scalable personalization with custom fields and contact history tracking.

   In Persona-based personalization

2. Personalization Builds Relationships “It’s up to you to weigh the time spent on personalization vs the gains. But, for me, I’ve built plenty of lasting relationships with journalists, bloggers, and content creators based on some simple personalized messages.” The most successful PRs I’ve met are the ones who have their own rolodexes and contact lists. You can build these by fostering relationships with journalists.

   In Personalization prioritization

3. Shared interests can also be a great way to add a personalized touch. Usually, people would much rather talk about their interests than work. “So, if you can find what gets them going, you can start a meaningful conversation.” For instance, Brian Heater from TechCrunch also has a rabbit.

   In Prospecting

4. This also leans into Robert Cialdini’s famous principle of persuasion, the principle of Consistency. Essentially, people strongly desire consistency with their past actions, statements, or commitments. So, once someone takes action (like covering a story you’ve sent them), they will likely cover something for you again. “This is where keeping track of our outreach relationships is critical.” Long before I became associated with BuzzStream, I used it to keep track of my relationships.

   In Pre-outreach engagement tracking

5. Using Contact History “As I mentioned in technique 4, with contact history showing up during my outreach flow, I can also lean on previous coverage or relationships.” I can see previous contact information in several areas.

   In Pre-outreach engagement tracking

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