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8 Proven Personalized Email Outreach Techniques - BuzzStream
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This also leans into Robert Cialdini’s famous principle of persuasion, the principle of Consistency. Essentially, people strongly desire consistency with their past actions, statements, or commitments. So, once someone takes action (like covering a story you’ve sent them), they will likely cover something for you again. “This is where keeping track of our outreach relationships is critical.” Long before I became associated with BuzzStream, I used it to keep track of my relationships.
Using Contact History “As I mentioned in technique 4, with contact history showing up during my outreach flow, I can also lean on previous coverage or relationships.” I can see previous contact information in several areas.
Shared interests can also be a great way to add a personalized touch. Usually, people would much rather talk about their interests than work. “So, if you can find what gets them going, you can start a meaningful conversation.” For instance, Brian Heater from TechCrunch also has a rabbit.
In Prospecting
There are a few ways to personalize at scale using BuzzStream’s merge fields within templates. “The more strategic you are with your merge fields, the more your email will be personalized.” Standard fields like [Website Name] or [First Name] ensure that you meet the baseline personalization I mentioned at the start of this post.