Why Every Outbound Campaign Needs 8 Emails

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1. Just sending your prospecting list one or two cold emails is not enough. “If you’re sending any less than 8 emails in your outbound campaign, you’re likely missing out on the opportunity to set up dozens of appointments with qualified leads from your list.” Recently we helped Ambition, a cool YC startup that helps businesses gamify their sales to increase productivity, with their outbound email campaign to help them crush their Q4 numbers. Using our cold email copy and email automation software to load their prospecting list, Ambition was able to get 73 responses from new leads, with 23 of those responses coming from emails 6-8.

   In Campaign timing and flighting

2. If you’re sending any less than 8 emails in your outbound campaign, you’re likely missing out on the opportunity to set up dozens of appointments with qualified leads from your list. “Using our cold email copy and email automation software to load their prospecting list, Ambition was able to get 73 responses from new leads, with 23 of those responses coming from emails 6-8.” To learn more about the premise behind the engagement, you can read our recent blog post, but here’s an overview of what happened:

   In Campaign timing and flighting

3. The reason for setting up the campaign like this instead of just writing 8 email touches for all 578 emails is that every email campaign should be specifically written for a clear persona. In this case, Ambition has 2 personas: VP/Director of Sales and VP/Director of Sales Operations. While these roles are similar, they are not identical and therefore should not receive identical copy. “The purpose of splitting up each persona into 2 groups is so you can A/B test different messaging to see what works better with your audience.” Why Successful Outbound Email Campaigns Require Persistence

   In Message-angle testing