4 tips to get your cold emails opened - Copyhackers

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1. A little somethan’ somethan’ can make you stand out in their full-beyond-capacity inbox. “Your somethan’ is being relevant to your reader.” Being relevant is the secret sauce that makes a cold email feel warm. Chadwick Martin Bailey found the second top reason for U.S. email users to unsubscribe from a business or nonprofit subscription is this: the content is no longer relevant. Being relevant grabs your reader’s attention and keeps them reading your cold email. It makes your reader think you can give them what they want… which is Step 1 in the conversion funnel.

   In Cold email copy

2. When your cold email shows up in their inbox, that email is just another thing they have to deal with. “So make that email worth their time. Be specific and relevant.” When you write a cold email that’s relevant to your reader, THAT’S damn persuasive. It’s like meeting someone who adores cold-brewed coffee, John Steinbeck and black labs. 😍 Just like you. #berelevant

   In Cold email copy

3. “Once we have made a choice or taken a stand, we will encounter personal and interpersonal pressures to behave consistently with that commitment. Those pressures will cause us to respond in ways that justify our earlier decision.” “So here’s your cold email’s #1 goal: to get them onto the next step of potentially becoming a client – an initial consult call.” Like great conversion copy, your cold email’s focus is on the reader. Focus on his goals, desires, success and job. Anyone is reachable by cold email if you do it right.

   In Cold email calls to action

4. Test and set goals for your cold email campaign “Cold emails aren’t a numbers game.” You don’t have to send 1000s of emails just to score a disheartening open rate of 2%.

   In Cold email personalization

5. Cold Emailing Tips and Takeaways: “Be relevant in your cold email” Send follow-up emails

   In Credibility in cold emails

6. 1. It’s quick and to the point. Your goal is 3 sentences max. “2. Make your follow-up email’s CTA relevant to your first email’s CTA.” 3. Have only 1 question in your follow up CTA.

   In Follow-up value progression

7. Be relevant in your cold email “Send follow-up emails” Write cold email copy that follows these best practices

   In Founder-led outbound messaging

8. Write cold email copy that follows these best practices “Test and set goals for your cold email campaign” Cold emails aren’t a numbers game.

   In Founder-led outbound messaging

9. Test and set goals for your cold email campaign “Cold emails aren’t a numbers game.” You don’t have to send 1000s of emails just to score a disheartening open rate of 2%.

   In Founder-led outbound messaging

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