How to Build a Cold Email Personalization Process

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Every place a page here uses this source, in the order the words come in it.

1. When I say personalize a message to "John Doe," a few spots probably come to mind. “Their Company LinkedIn” Do you follow our advisor, Kyle Coleman? If not, you should start. He's got a great process he calls: The 5x5x5.

   In Account-based personalization

2. Personalization is a hot topic in cold email because it's worth the effort. “The main pushback is the loss of efficiency.” And let us just say — personalization "at scale" is an oxymoron. Let's explain ...

   In Cold email personalization

3. When I say personalize a message to "John Doe," a few spots probably come to mind. “Their Company LinkedIn” Do you follow our advisor, Kyle Coleman? If not, you should start. He's got a great process he calls: The 5x5x5.

   In LinkedIn message personalization

4. ______ “Cold email personalization requires understanding your buyer's to-do list.” Personalizing requires process. Know your sources. Prioritize them methodically.

   In Personalization depth levels

5. "Hey Will, I saw your product includes live support.As a young product-led org, I was curious if this is because it's hard to sort through product data signals.Would it be helpful to have a better sense of when accounts are at risk?- Rep" “The personalization here is an observation that ties back to a likely status quo faced.” Here's the thing, though — there aren't that many reasons to reach out. You may see some variation with the time of year, but you'll reuse stories, phrases, etc.

   In Personalization frameworks

6. The Careers Page (this one is 🔥) “An experience with their marketing, customer support, product, etc.” … the list goes on and on.

   In Personalization frameworks

7. ______ “Cold email personalization requires understanding your buyer's to-do list.” Personalizing requires process. Know your sources. Prioritize them methodically.

   In Scalable personalization