How to Build a Cold Email Personalization Process

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1. ______ “Cold email personalization requires understanding your buyer's to-do list.” Personalizing requires process. Know your sources. Prioritize them methodically.

   In Cold email personalization

2. The Careers Page (this one is 🔥) “An experience with their marketing, customer support, product, etc.” … the list goes on and on.

   In Personalization frameworks

3. e.g. “Congrats on the funding” “The point of personalization is to show the reader that you're reaching out to them.” A mental model: “I'm reaching out because I saw x, and I believe you're dealing with Y.”

   In Personalization frameworks

4. ______ “Cold email personalization requires understanding your buyer's to-do list.” Personalizing requires process. Know your sources. Prioritize them methodically.

   In Personalization depth levels

5. Personalization is a hot topic in cold email because it's worth the effort. “The main pushback is the loss of efficiency.” And let us just say — personalization "at scale" is an oxymoron. Let's explain ...

   In Personalization depth levels

6. ______ “Cold email personalization requires understanding your buyer's to-do list.” Personalizing requires process. Know your sources. Prioritize them methodically.

   In Scalable personalization

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