Mastering Cold Email - The FishmanAF Newsletter

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1. Test unique styles of writing “How can you make your emails stand out? It could be a two-liner, adding a GIF (sometimes it doesn’t hurt deliverability as much as you’d think), using unique language/tone, etc.” Anything you can do to disrupt the pattern of someone going through their email and hitting “delete” will dramatically improve your replies.

   In Cold email formatting

2. Do this: “Reply yes if you’d like to try out our calculator.” “Test unique styles of writing” How can you make your emails stand out? It could be a two-liner, adding a GIF (sometimes it doesn’t hurt deliverability as much as you’d think), using unique language/tone, etc.

   In Campaign variant testing

3. A few suggestions: “What indicates a customer is ready for your product; what sorts of triggers or observable signals might exist?” Listen to recorded sales calls or go talk to prospective customers directly. Nothing replaces gathering your own understanding and following your own curiosity.

   In Buying signals and triggers

4. Get them to deliver. Despite deliverability getting harder, the people who send emails have much more to lose or gain than Google does. So they continuously outpace the delivery channels. “Write fake-but-personalized-emails with AI and tools like Clay.” Start a business. This means there are more companies vying for attention in the first place.

   In AI output verification

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