Mastering Cold Email - The FishmanAF Newsletter

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Every place a page here uses this source, in the order the words come in it.

1. Get them to deliver. Despite deliverability getting harder, the people who send emails have much more to lose or gain than Google does. So they continuously outpace the delivery channels. “Write fake-but-personalized-emails with AI and tools like Clay.” Start a business. This means there are more companies vying for attention in the first place.

   In AI output verification

2. What “land mines” will immediately signal you’re not worth their time? “You can’t AI your way to genuine understanding, even with ChatGPT 5.2. You need to do the research yourself.” A few suggestions:

   In AI research and drafting

3. Get them to deliver. Despite deliverability getting harder, the people who send emails have much more to lose or gain than Google does. So they continuously outpace the delivery channels. “Write fake-but-personalized-emails with AI and tools like Clay.” Start a business. This means there are more companies vying for attention in the first place.

   In AI research and drafting

4. Do this: “Reply yes if you’d like to try out our calculator.” “Test unique styles of writing” How can you make your emails stand out? It could be a two-liner, adding a GIF (sometimes it doesn’t hurt deliverability as much as you’d think), using unique language/tone, etc.

   In Campaign variant testing

5. Email is much improved with a multi-touch approach. Here are a few additional touches you can leverage: “LinkedIn connection requests” Valuable content sharing

   In LinkedIn connection request outreach