Article
Preview Text: What It Is, Best Strategies, & How to Set It in GMass
gmass.co
Quoted on this wiki
Every place a page here uses this source, in the order the words come in it.
What happens if you don’t set preview text? “If you don’t set the preview text for your email, an email client will display the first several words of your email instead.” This is generally a wasted opportunity. Inbox real estate is tight and limited; preview text is one of your few opportunities to entice people to open your emails.
Preview text appears next to (or below) an email’s subject line in the inbox. Its function is to give, yes, a preview of what’s in the email. “Preview text won’t be visible anywhere in the email itself — only in the inbox.” How preview text appears in different email clients
Quotes are verbatim and belong to their publishers. Where a quote has been translated, the original wording is kept below it.