How to reduce spam complaint rates

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1. 6. Ensure your emails are easily discernible as coming from your brand “If you are using personal names as your from-address, make sure that your subject lines or preview text clearly indicates your brand name.” If you would like to remove mention of your specific brand name from the sender information, preview, and subject line, you can do this later in a nurture sequences, after subscribers are familiar with you as a sender.

   In Sender identity setup

2. Spam complaint rate = (Number of people who mark your email as spam) / (Number of recipients) “Most inbox providers (especially Gmail) don’t share spam complaints with email service providers (ESPs) like Klaviyo.” Spam complaints might not appear on a customer’s profile in Klaviyo, depending on their inbox provider. For this reason, Google recommends using Google Postmaster Tools to monitor your spam complaint rate for Gmail. Google Postmaster tools will give you insights into your total spam rate for all Gmail recipient

   In Spam complaint management

3. Spam complaint rates measure how often subscribers mark your emails as spam. The formula for calculating spam complaint rate is: “Spam complaint rate = (Number of people who mark your email as spam) / (Number of recipients)” Most inbox providers (especially Gmail) don’t share spam complaints with email service providers (ESPs) like Klaviyo. Because of this, few spam complaints are actually reported back to the sender. Therefore, even a very small percentage of spam complaints can indicate an issue.

   In Spam complaint management

4. Spam complaint rate = (Number of people who mark your email as spam) / (Number of recipients) “Because of this, few spam complaints are actually reported back to the sender.” Spam complaints might not appear on a customer’s profile in Klaviyo, depending on their inbox provider. For this reason, Google recommends using Google Postmaster Tools to monitor your spam complaint rate for Gmail. Google Postmaster tools will give you insights into your total spam rate for all Gmail recipient

   In Spam complaint management

5. Spam complaint rate = (Number of people who mark your email as spam) / (Number of recipients) “Therefore, even a very small percentage of spam complaints can indicate an issue.” Spam complaints might not appear on a customer’s profile in Klaviyo, depending on their inbox provider. For this reason, Google recommends using Google Postmaster Tools to monitor your spam complaint rate for Gmail. Google Postmaster tools will give you insights into your total spam rate for all Gmail recipient

   In Spam complaint management

6. Ee-catching or spam-triggering phrases (e.g., JUST THIS ONCE FOR A LIMITED TIME ONLY or ACT NOW!!!) “Continue to A/B test, refine, and review your analytics data to see what subject lines resonate with each of your specific audiences.” 6. Ensure your emails are easily discernible as coming from your brand

   In Subject line testing