9 Factors That Affect Your Email Deliverability - Campaign Monitor

Quoted on this wiki

Every place a page here uses this source, in the order the words come in it.

1. Source: Really Good Emails “Send consistently and regularly, though not too often. This can vary wildly depending on your industry and brand, though one email per quarter is probably too few and one a day, too many. With some testing, you should be able to find a sending frequency that works for you and your subscribers.” 2. Send without custom authentication.

   In Engagement-based deliverability