9 Factors That Affect Your Email Deliverability - Campaign Monitor

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1. What is email deliverability? “Email deliverability is how you measure the success of your emails reaching the inbox without bouncing or being marked as spam.” In this post, we’ll take a look at nine things you may be doing (sometimes without even knowing) that are killing your email deliverability.

   In Inbox placement and spam filters

2. Source: Really Good Emails “Send consistently and regularly, though not too often. This can vary wildly depending on your industry and brand, though one email per quarter is probably too few and one a day, too many. With some testing, you should be able to find a sending frequency that works for you and your subscribers.” 2. Send without custom authentication.

   In Engagement-based deliverability

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