Cold Call Sample Script (Beginner's Guide)

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1. “Hi Lisa, it’s Bob from (your company). How have you been?” “Make 100 calls using each opener and see which one has the best results.” Open Ended Question

   In Call-script testing and iteration

2. “The reason I’m calling is that I’ve been speaking with a number of other sales leaders who mention that their demo-to-close ratio is decreasing. I was curious, what steps are you taking at the moment to make sure that your reps are making the most of their demos and are closing more deals?” “Whether the prospect just started a new role, the company raised money, or you noticed some other type of buying trigger, you can incorporate it here.” Then, your next question should open up the conversation and lead directly into the product/service that you are selling.

   In Trigger-based cold call openers

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