7 Common Cold Calling Mistakes – Are You Or Your Team ...

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1. The most effective way to control the conversation is through good questions. The problem is, the average salesperson is ‘average’ in terms of their questioning ability, at best! The ability to ask good questions and then ‘feed’ off the answers is a much-underrated sales ability. The top salespeople use this ability to control the conversation and get the results THEY want. The average salesperson get’s controlled by the customer and wonders why they don’t make as many appointments or as many sales as their colleagues! “Cold Calling Mistake No 7 – Not Gaining Commitment” Okay, so the above 6 mistakes were important, and this one is probably THE most important of all. The majority of salespeople fail to get any kind of commitment from their clients, and this is very much true when they’re cold calling as well.

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