We found the top objections across 300M cold calls - Gong

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1. Handling objections is the hardest part of cold calling. “Your opener and pitch are usually the same, but you have no idea what will come next …” I’m not interested.

   In Call scripts and talk tracks

2. The top 5 most common objections actually account for 74% of all objections. If you master these, you’ll be covered 3 out of 4 times, which is pretty darn good: “But the reality is that these can vary greatly from company to company.” Therefore the key to handling objections is to think about them in categories, not specific objections.

   In Objection response frameworks

3. Here’s how that plays out in the Miyagi Method: “Agree with their current solution so that they don’t get defensive.” Incentivize conversation with a trap question to poke a hole in their solution.

   In Existing solution objections

4. Call me in 6 months “Send me some information” Not my responsibility

   In Send-more-information objections

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