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Top Cold Calling Times Backed by 2025 Sales Data
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Why Knowing Peak Call Connection Times Is Critical for Sales Prospecting “Even reps that dial all day long, should always be prioritizing their hottest outbound prospects during times when they are most likely to engage.” Experts agree, sales leader research from TOPO (now part of Gartner) reveals that sales leaders are prioritizing live call execution as the most important skill of new sales people. That is a leading indicator of the fact that sales development teams are still seeing cold calling as a valuable channel. The best time to make cold calls is an important part of live call execution, as calling at the right time can maximize your answer rate, thereby maximizing your sales conversations and ultimately opportunities.
Since we provide the industry’s top sales dialer and sales cadence solutions, our customers often ask us for best practices around outbound prospecting. One of the questions we get asked most frequently is “when should my reps dial their best prospects.” We thought it would be helpful to analyze and surface call data from our own team. After all, what’s true for our own sales team could potentially be true for your team. “And the results were incredibly interesting, because as you’ll see below, they don’t line up with the results from our broader 2019 study.” So what did we find from looking at our own team’s dialer and sequence call data?
“A large-scale study of millions of sales calls found that calling during this window boosts connection rates by 15% compared to other times of day (InsideSales).” To find this out, we launched a major study, analyzing call data from millions of sales calls to uncover the ideal times of day for key sales activities, including the best time to make cold calls.
It appears that decision makers are more likely to engage in the late afternoon. With peak engagement during the 4-5pm hour. This window is followed closely by the 3-4pm and 5-6pm hours. “Sales teams should consider scheduling outbound calls and sequence actions with top targets during late afternoon windows (3-6 pm in their own time zone).” When we saw these results, we wanted to share them with you right away, since they run counter to our 2019 study. We are still going to share those results with you, since they reflect a larger study across numerous industries. But you should consider, especially if you’re selling SaaS software like we do, experimenting with late afternoon call blitzes to top leads.
Our Sales Team Thoughts “According to Jake Spear, Director of Sales at Revenue.io, their internal sales team consistently finds that calling prospects around 4 PM local time yields the highest connection rates.” ‘By late afternoon, decision-makers tend to have wrapped up meetings and are more receptive to unexpected calls,’ says Spear.
So what did we find from looking at our own team’s dialer and sequence call data? “With peak engagement during the 4-5pm hour.” So what is the takeaway? Sales teams should consider scheduling outbound calls and sequence actions with top targets during late afternoon windows (3-6 pm in their own time zone).
So what did we find from looking at our own team’s dialer and sequence call data? “This window is followed closely by the 3-4pm and 5-6pm hours.” So what is the takeaway? Sales teams should consider scheduling outbound calls and sequence actions with top targets during late afternoon windows (3-6 pm in their own time zone).
Why Knowing Peak Call Connection Times Is Critical for Sales Prospecting “Even reps that dial all day long, should always be prioritizing their hottest outbound prospects during times when they are most likely to engage.” Experts agree, sales leader research from TOPO (now part of Gartner) reveals that sales leaders are prioritizing live call execution as the most important skill of new sales people. That is a leading indicator of the fact that sales development teams are still seeing cold calling as a valuable channel. The best time to make cold calls is an important part of live call execution, as calling at the right time can maximize your answer rate, thereby maximizing your sales conversations and ultimately opportunities.
Check out this chart for a detailed breakdown: “Keep in mind that this data is for all calls made through the Revenue.io platform in the past – that includes calls made between business professionals who have pre-existing relationships.” Best time to call based on call data
Check out this chart for a detailed breakdown: “For most sales reps, a more helpful chart would be to examine cold calls specifically (see our recent research above).” Best time to call based on call data
“A large-scale study of millions of sales calls found that calling during this window boosts connection rates by 15% compared to other times of day (InsideSales).” To find this out, we launched a major study, analyzing call data from millions of sales calls to uncover the ideal times of day for key sales activities, including the best time to make cold calls.