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What are Content Pillars and Why are They Important? ...
digitalmarketinginstitute.com
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Getting your content seen by the right audience is the goal of any marketer. It’s about creating great content that informs and entertains, but more importantly, it’s relevant. “It may be beautifully written but if your audience isn’t looking for it, then it won’t drive traffic or generate leads even with a data capture asset on offer.” But it’s not just about your human audience, you need to also consider algorithms. That not only means search engines but also social media, platforms that people are now using as recommendation engines.