Article
Best Email Send Times Data by Day and Industry
klaviyo.com
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Wednesday and Thursday are the best days to send emails “Across industries, Wednesday and Thursday tend to be the highest-performing days for email campaigns.” Here’s how the engagement metrics break down:
In an era of endless notifications and noise, that’s one of the most common questions we get from ecommerce marketers—and it’s a big one, considering that when you send an email is critical to driving revenue through one of your most important marketing channels. “The bad news: there’s no one-size-fits-all answer. A variety of factors influence the best time and day to send emails, from your vertical to the size of your business to your audience. Above all, finding your brand’s optimal send time requires a meticulous process of A/B testing.” Here comes the good news, though: after compiling and analyzing data from thousands of email campaigns in 2023, the Klaviyo product analytics team identified significant differences in open rates, click rates, and order rates based on email send times.