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Outbound prospecting for event venues: the method - Joinways

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  1. Cadence: consistency beats intensity An effective sequence combines several spaced touchpoints: a first message, a follow-up four to five days later with a different angle, a third contact on another channel (email then LinkedIn, or the reverse). Prospect at the right moment: triggers

    In Channel mix and order

  2. 'Prospect companies' means nothing. You prospect the people who organise events: office managers and executive assistants (seminars, meetings, internal parties), comms and marketing leads (launches, client conferences), HR directors (conventions, team building, onboarding), and event agencies constantly looking for venues for their clients. Each profile has different triggers. Focus first on one or two segments that fit your venue: a 40-seat space doesn't target the same organisers as a 400-capacity one. Start from your real catchment area: companies within a workable radius, headquarters, business districts. Agencies: your biggest leverage

    In Geographic segmentation