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How to write a sales video script - Clips That Sell
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Working out how to write a sales video script isn’t easy. How should you explain what to say and show and what should the key messages be? “writing a purpose of some sort does define why you are making a video.” With your purpose in mind, picture your target audience as one real person. Your avatar. What does this person’s daily or weekly routine look like? Why do they need you, and how will your solution fit in to their routine. What do they think and feel about your offer? Where is this person in the decision process – are they aware of your product category, or are they already regular users but not always of your brand?
Like any task, break it into components, starting with a communications objective. For example, ‘to improve the attitude of brand switchers by 10% over the next six months’. Sure, small businesses aren’t measuring ‘attitude’, but writing a purpose of some sort does define why you are making a video. “With your purpose in mind, picture your target audience as one real person. Your avatar.” Visualising an audience of one makes it easier to come up with a story which fits their circumstance. What do you want to persuade them to do, and what are your arguments for doing so based on where they’re at now? Of course you will want to portray your market positioning and why are you better suited to solve their problem instead of your competition.
Like any task, break it into components, starting with a communications objective. For example, ‘to improve the attitude of brand switchers by 10% over the next six months’. Sure, small businesses aren’t measuring ‘attitude’, but writing a purpose of some sort does define why you are making a video. “What does this person’s daily or weekly routine look like?” Visualising an audience of one makes it easier to come up with a story which fits their circumstance. What do you want to persuade them to do, and what are your arguments for doing so based on where they’re at now? Of course you will want to portray your market positioning and why are you better suited to solve their problem instead of your competition.
Like any task, break it into components, starting with a communications objective. For example, ‘to improve the attitude of brand switchers by 10% over the next six months’. Sure, small businesses aren’t measuring ‘attitude’, but writing a purpose of some sort does define why you are making a video. “Why do they need you, and how will your solution fit in to their routine.” Visualising an audience of one makes it easier to come up with a story which fits their circumstance. What do you want to persuade them to do, and what are your arguments for doing so based on where they’re at now? Of course you will want to portray your market positioning and why are you better suited to solve their problem instead of your competition.