B2B Lead Response Times: What We Learned from 114 ...

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1. Our research was inspired by earlier studies from Lead Response and the Harvard Business Review. We not only wanted to complement these studies by providing up-to-date data, but we also wanted to filter the results by factors like industry, company size, region, technology used, etc. “That way, readers can better understand their niche and take more appropriate steps toward improving their response rates.” So, how did we run the study? We filled out demo requests for 114 B2B companies. These companies varied in size, industry, and region, among other factors.

   In Needs-based segmentation

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