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Sales Objection: "We're Already Working with Another ...
jillkonrath.com
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“What you don't know from the outside is how they feel about their current provider.” You do NOT tell them what your company sells. You do NOT give them an overview of your product line. In fact, you do NOT even mention one little thing about it. The key to successfully addressing this sales objection is to 1) expect that it's coming and, 2) instead of waiting for it, bring it up yourself. But that means you have to be prepared with what you're going to say. Ahead of time. It's the smartest thing you can do.
“They may be happy, frustrated, or grossly dissatisfied.” You do NOT tell them what your company sells. You do NOT give them an overview of your product line. In fact, you do NOT even mention one little thing about it. The key to successfully addressing this sales objection is to 1) expect that it's coming and, 2) instead of waiting for it, bring it up yourself. But that means you have to be prepared with what you're going to say. Ahead of time. It's the smartest thing you can do.
“Usually, they're somewhere in between -- not thrilled, but not miserable enough to change either.” You do NOT tell them what your company sells. You do NOT give them an overview of your product line. In fact, you do NOT even mention one little thing about it. The key to successfully addressing this sales objection is to 1) expect that it's coming and, 2) instead of waiting for it, bring it up yourself. But that means you have to be prepared with what you're going to say. Ahead of time. It's the smartest thing you can do.