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Sales Objection: “It's Not a Priority Right Now” | by Steli Efti
medium.com
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How do you respond to that? What can you do to make a sale happen? “There are two ways of handling the “this just isn’t a priority right now”-objection. Which of the two you should choose depends on why the prospect tells you it’s not a priority.” Reason #1: Your Pitch Doesn’t Push Their Buttons
There are two ways of handling the “this just isn’t a priority right now”-objection. Which of the two you should choose depends on why the prospect tells you it’s not a priority. “Reason #1: Your Pitch Doesn’t Push Their Buttons” Did you properly qualify your prospects? Do you really understand their needs, challenges and priorities?
Did you properly qualify your prospects? Do you really understand their needs, challenges and priorities? “If not, you need to ask more questions until you have a clear picture of what matters to them.” Then you can customize your sales pitch to match their priorities.
If not, you need to ask more questions until you have a clear picture of what matters to them. “Then you can customize your sales pitch to match their priorities.” If you’re going to use a generic, one-size fits all value proposition, you’re going to miss out on a lot of opportunities. One of the reasons why sales people can create more revenue is precisely because they can personalize the sales approach for each prospect.
Then you can customize your sales pitch to match their priorities. “If you’re going to use a generic, one-size fits all value proposition, you’re going to miss out on a lot of opportunities.” The same product/service can be presented in different ways, to match different needs.
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