How to Handle a Sales Objection & Close Deals

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1. The “I don’t have time to talk right now” objection “If this happens during the prospecting or discovery phase, let them know you’ll try another time. However, make sure you agree on a specific time.” If you get a sense the prospect is frustrated, end the call as quickly as possible without pushing for another time. Simply make a note to call back another day.

   In Deferred-prospect follow-up

2. “This is not a priority” “If you’ve already done the legwork and you’re sure this is the right lead for your solution, you’re either not playing towards their pain points and priorities, or you haven’t yet uncovered their real concerns and challenges.” A tough mountain to climb when it comes to prospect needs, especially with SaaS products, is overcoming the “is this just a nice thing to have?” question. A prospect needs to be sold on your product addressing an urgent need.

   In Lack-of-need objections

3. Competition: If the lead is using a competitor, it means they have a need for your product. Now it’s your job to prove your product/service is a better option. “Trust: If you’re a new company, make sure you have some testimonials ready. Buyers want to see a solid track record. Your empathy is just as important.” Change: When the lead is reluctant to switch, you need to use your sales pitch to show them the benefits and highlight what that means for their business.

   In Trust and proof objections

4. There are almost always ways to address your prospect’s concerns if you approach the objection in the right way. “On the flipside, certain objections can act as an effective lead qualification tool for your sales team.” In this guide, you’ll learn exactly how to overcome sales objections, especially the most common, including:

   In Trust and proof objections

5. There are almost always ways to address your prospect’s concerns if you approach the objection in the right way. “They allow you to weed out the low-value leads early and can help to build trust with realistic prospects.” In this guide, you’ll learn exactly how to overcome sales objections, especially the most common, including:

   In Trust and proof objections

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