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4 Steps To A Seamless Lead Hand-Off Process

insidesales.com

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  1. 3. Lead Qualification Criteria “The lead qualification criteria will depend on your go-to market strategy, target audience, and personas. Make sure you have these buttoned up and come up with a list of minimum criteria for lead qualification.” 4. Account/Persona Minimum Matrix

    In Qualification frameworks

  2. 1. Lead Qualification “First, sales development reps (SDRs) need to hand off information about the prospect. They also need to provide an easy way to know where the information is held.” Below we have an email template example to an account executive for appointment hand-off. It has all the details the account executive needs before jumping in on a demo call:

    In Hand-off to sales

  3. First, sales development reps (SDRs) need to hand off information about the prospect. They also need to provide an easy way to know where the information is held. “Below we have an email template example to an account executive for appointment hand-off. It has all the details the account executive needs before jumping in on a demo call:” Person name and title

    In Hand-off to sales

  4. Below we have an email template example to an account executive for appointment hand-off. It has all the details the account executive needs before jumping in on a demo call: “Person name and title” Link to event in Salesforce where notes will be stored

    In Hand-off to sales

  5. Person name and title “Link to event in Salesforce where notes will be stored” Example:

    In Hand-off to sales

  6. But your job doesn’t end there. “Sales development representatives need to have a perfectly smooth process to hand-off qualified leads to the account executives after they have set an appointment.” The key to success is having the heads of both departments in the same room to hammer out the compromise. Open dialogue and transparent communication are integral to ensure the needs of both parties are met.

    In Hand-off to sales

  7. Some questions to ask include: “Were the leads receptive to the account executive after the hand-off process?” Did the leads contribute to the achievement of goals for both the SDR and the AE?

    In Handoff feedback loop

  8. 1. Lead Qualification “First, sales development reps (SDRs) need to hand off information about the prospect. They also need to provide an easy way to know where the information is held.” Below we have an email template example to an account executive for appointment hand-off. It has all the details the account executive needs before jumping in on a demo call:

    In Handoff readiness criteria

  9. First, sales development reps (SDRs) need to hand off information about the prospect. They also need to provide an easy way to know where the information is held. “Below we have an email template example to an account executive for appointment hand-off. It has all the details the account executive needs before jumping in on a demo call:” Person name and title

    In Sales handoff brief

  10. 1. Lead Qualification “First, sales development reps (SDRs) need to hand off information about the prospect. They also need to provide an easy way to know where the information is held.” Below we have an email template example to an account executive for appointment hand-off. It has all the details the account executive needs before jumping in on a demo call:

    In Warm sales handoff

  11. Below we have an email template example to an account executive for appointment hand-off. It has all the details the account executive needs before jumping in on a demo call: “Person name and title” Link to event in Salesforce where notes will be stored

    In Warm sales handoff

  12. First, sales development reps (SDRs) need to hand off information about the prospect. They also need to provide an easy way to know where the information is held. “Below we have an email template example to an account executive for appointment hand-off. It has all the details the account executive needs before jumping in on a demo call:” Person name and title

    In Warm sales handoff

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