Article
The Simplest Way to Re-Engage a Cold Prospect
salesgrowth.com
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1 Email to Re-Engage a Cold Prospect “There’s a single email you need to send to test the waters. If you get a response, we’re back on track. If you don’t, time to move on and they all start the same.” “I’m confused, you said…”
Desperation Trap “From a buyer’s seat, the “just checking in” email is annoying.” Second, all that time crafting the “perfect” re-engagement email is wasting time. Time that could be spent on prospects that will actually buy.
From a buyer’s seat, the “just checking in” email is annoying. You’ve lost control of the sale, and you’re falling into desperation. When you become desperate you kill the deal. You become a beggar – maybe if I send one more email or just get them on the phone one more time. No. Stop. Desperation reeks and every “one more email” puts a worse taste in the buyer’s mouth. “Second, all that time crafting the “perfect” re-engagement email is wasting time. Time that could be spent on prospects that will actually buy.” 1 Email to Re-Engage a Cold Prospect
Highlight the Miss “They committed to something, or they should have, what was it? Repeat the commitment back to them.” Ask if Something has Changed
1 Email to Re-Engage a Cold Prospect “There’s a single email you need to send to test the waters. If you get a response, we’re back on track. If you don’t, time to move on and they all start the same.” “I’m confused, you said…”
Desperation Trap “From a buyer’s seat, the “just checking in” email is annoying.” Second, all that time crafting the “perfect” re-engagement email is wasting time. Time that could be spent on prospects that will actually buy.
From a buyer’s seat, the “just checking in” email is annoying. You’ve lost control of the sale, and you’re falling into desperation. When you become desperate you kill the deal. You become a beggar – maybe if I send one more email or just get them on the phone one more time. No. Stop. Desperation reeks and every “one more email” puts a worse taste in the buyer’s mouth. “Second, all that time crafting the “perfect” re-engagement email is wasting time. Time that could be spent on prospects that will actually buy.” 1 Email to Re-Engage a Cold Prospect
From a buyer’s seat, the “just checking in” email is annoying. You’ve lost control of the sale, and you’re falling into desperation. When you become desperate you kill the deal. You become a beggar – maybe if I send one more email or just get them on the phone one more time. No. Stop. Desperation reeks and every “one more email” puts a worse taste in the buyer’s mouth. “Second, all that time crafting the “perfect” re-engagement email is wasting time. Time that could be spent on prospects that will actually buy.” 1 Email to Re-Engage a Cold Prospect