Why Customers Become Advocates and How to Recruit Them

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Every place a page here uses this source, in the order the words come in it.

1. There are 3 basic reasons customers choose to be a reference “Service excellence from/chemistry with their main point(s) of contact” Love of/for the product/solution

   In Recruiting customer advocates

2. “Answer this question early in the life cycle of a customer reference program because it drives one of the most fundamental functions: attracting customer reference program members.” ‍

   In Recruiting customer advocates

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