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Referral Code Tracking - Support - Evvnt
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You can add UTM parameters to your referral links alongside the ref code. The referral report tracks the ref code — UTM data is picked up by external analytics tools like Google Analytics 4 or Meta Pixel, which you can connect to your account. Learn how to add a tracking ID to your account. “All orders would credit PARTNER123 in your referral report, while UTM data tracks which channel drove each visit.” Viewing Your Report
Using Referral Codes with UTM Parameters “The referral report tracks the ref code — UTM data is picked up by external analytics tools like Google Analytics 4 or Meta Pixel, which you can connect to your account.” All orders would credit PARTNER123 in your referral report, while UTM data tracks which channel drove each visit.
Length: No restrictions “Use names that are easy to identify later, like EmailCampaign-Spring or Partner-WXYZ.” You don't need to register or pre-enter referral codes in the system
Referral Code Requirements “Format: Letters, numbers, hyphens, and underscores only” Case sensitivity: Codes are NOT case-sensitive (PARTNER123 = partner123)
Format: Letters, numbers, hyphens, and underscores only “Case sensitivity: Codes are NOT case-sensitive (PARTNER123 = partner123)” Length: No restrictions
Case sensitivity: Codes are NOT case-sensitive (PARTNER123 = partner123) “Length: No restrictions” Use names that are easy to identify later, like EmailCampaign-Spring or Partner-WXYZ.
Creating a Referral Link “Add a ref parameter to your event URL:” Referral Code Requirements
“Add a unique code to any event URL and the system will track and report visits and purchases made through that link.” Creating a Referral Link
Using Referral Codes with UTM Parameters “You can add UTM parameters to your referral links alongside the ref code.” All orders would credit PARTNER123 in your referral report, while UTM data tracks which channel drove each visit.
Viewing Your Report “Only codes with at least one visit will appear.” There may be codes you didn't personally create that will show up in your report. For example, if a partner, affiliate, or another organization shares a link to your event with their own ref value attached, that code will appear in your report once a visitor clicks through. The code is tied to the visit, not to anything configured on your end.
Viewing Your Report “From your event dashboard, find the Engagement card and click Referral Codes.” There may be codes you didn't personally create that will show up in your report. For example, if a partner, affiliate, or another organization shares a link to your event with their own ref value attached, that code will appear in your report once a visitor clicks through. The code is tied to the visit, not to anything configured on your end.
Use names that are easy to identify later, like EmailCampaign-Spring or Partner-WXYZ. “You don't need to register or pre-enter referral codes in the system” A referral code will appear in your event after someone visits your event page using a URL that contains a ref parameter. The system is here to capture and report whatever value is in that parameter and starts tracking it.
Tickets Sold: Purchases made by visitors who used this code “Total Revenue: Dollar amount generated from those purchases” How Tracking Works
Length: No restrictions “Use names that are easy to identify later, like EmailCampaign-Spring or Partner-WXYZ.” You don't need to register or pre-enter referral codes in the system
Using Referral Codes with UTM Parameters “You can add UTM parameters to your referral links alongside the ref code.” All orders would credit PARTNER123 in your referral report, while UTM data tracks which channel drove each visit.
Using Referral Codes with UTM Parameters “The referral report tracks the ref code — UTM data is picked up by external analytics tools like Google Analytics 4 or Meta Pixel, which you can connect to your account.” All orders would credit PARTNER123 in your referral report, while UTM data tracks which channel drove each visit.
Viewing Your Report “Only codes with at least one visit will appear.” There may be codes you didn't personally create that will show up in your report. For example, if a partner, affiliate, or another organization shares a link to your event with their own ref value attached, that code will appear in your report once a visitor clicks through. The code is tied to the visit, not to anything configured on your end.
From your event dashboard, find the Engagement card and click Referral Codes. Only codes with at least one visit will appear. “There may be codes you didn't personally create that will show up in your report.” Understanding the Report