Maximize Your Impact With Joint Venture Webinars

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1. More than ever, people need and want interdisciplinary knowledge—and joint venture events are the perfect vehicle for that kind of content. “That produces higher quality content for your audience, establishing the credibility of both partners and encouraging new leads to follow up and purchase.” Earn Trust that Fuels Conversion

   In Co-branded content

2. Teamwork makes the dream work. It’s a cheesy catchphrase, but it’s quickly becoming the key to success in the online events space. “Unless you’re pouring your budget into paid ads, the reach of your virtual events is limited by the size of your email list, social media following, customer and employee base, and their willingness to spread the word.” If your product, content and marketing are good enough, that base will grow organically—but slowly. But what if you want results more quickly?

   In Joint webinars and events

3. A joint venture webinar is an online event hosted by two companies, where one of the two businesses makes an offer to attendees at the end of the session. Just by partnering with another company, you could double or triple your webinar's reach. “This works primarily by combining two related audiences into a much larger pool of interested potential leads, which confers lots of marketing benefits to both parties, as we’ll cover next:” Why Joint Venture Webinars Work

   In Joint webinars and events

4. Through software integrations, you can position your sales team to follow up minutes after your event ends. If your webinar software is integrated with your preferred MAS or CRM tool, all of the data from your webinar will automatically, immediately flow to that platform. “With that rich engagement data, your sales team doesn't just know who to contact.” After putting so much energy into creating a great inbound marketing piece, empower your sales team to seal the deal for you. (PS: If you're using your own webinar software, be sure to send any analytics to your partner as well.)

   In Pre-outreach engagement tracking