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Partner Webinar Playbook (Part 1)
partnerplaybooks.com
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In your invite to event speakers and hosts, include: “Sign-on link/credentials” Important session information (planned practice session, info on other panelists, planned questions, FAQs)
Important session information (planned practice session, info on other panelists, planned questions, FAQs) “Extra context or resources (link to promotional assets)” Stay in Contact
Recommend Related Content “Add instructions for accepting the calendar invite and attending on the day of.” Drive Attendance (The Promotion Phase)
What are our shared goals? “Which audience segment will we target?” What KPIs will we track?
Feature demos — Conduct a feature demonstration with your partner highlighting new product benefits and unique capabilities thanks to your partnership. “Partner success stories — Include a shared customer to discuss a joint success story with your partner. Have your customer share their journey, from first discovering their problem to the value they’ve experienced since.” By presenting common use cases for your product, you can demonstrate your value and strategies for achieving better results. Target metrics for a demand capture webinar include:
When leveraged correctly, partner webinar forge strong relationships with partners, while demonstrating “a better together” solution for customers. “However, without knowing how to build a partner webinar designed to generate leads, trials, and/or sales (not just registrants), you risk wasting your time and your partner’s time.” In a recent conversation with Dan Dawson, we discussed the best practices for planning webinars as a Partner Marketer. Today, we’ll dig into our top takeaways you can implement immediately, including our three-phase planning checklist, my post-registration follow-up sequence, and strategies for crafting an engaging webinar campaign.
Position Yourselves as Experts “You can deliver tremendous value to your leads with educational workshops addressing their pain points and challenges.” Leverage this opportunity to establish each of your unique perspectives and joint-value propositions. Include other industry experts to boost your credibility and add value for attendees.
Position Yourselves as Experts “In a 30-45-minute webinar, you can educate attendees about a topic you and your partner are experts on.” Leverage this opportunity to establish each of your unique perspectives and joint-value propositions. Include other industry experts to boost your credibility and add value for attendees.