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Partner sourced leads | KPIs | PartnerStandard Knowledge Hub
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Pin down three things before you report the number: “Tie each one to a partner through deal registration so credit is clear.” Attribution window. Fix the date a lead is counted, usually when it is registered or first logged, and keep that rule the same every period.
Partner-sourced lead rate = partner-sourced leads / total leads in the period “A lead counts as partner-sourced only when the partner made first contact.” Pin down three things before you report the number:
Partner-sourced lead rate = partner-sourced leads / total leads in the period “A lead your own team found does not become partner-sourced because a partner later helped close it.” Pin down three things before you report the number:
“Partner-sourced leads are potential customer contacts or leads that have been identified and initiated by a partner.” How to calculate partner-sourced leads
Partner-sourced lead rate = partner-sourced leads / total leads in the period “A lead counts as partner-sourced only when the partner made first contact.” Pin down three things before you report the number:
Partner-sourced lead rate = partner-sourced leads / total leads in the period “The partner found the prospect through their own network or marketing and introduced your product, as Impartner's definition of a partner-sourced lead describes (impartner.com).” Pin down three things before you report the number:
The metric is a share. Count the leads a partner created, then divide by all leads in the same period. “Partner-sourced lead rate = partner-sourced leads / total leads in the period” A lead counts as partner-sourced only when the partner made first contact. The partner found the prospect through their own network or marketing and introduced your product, as Impartner's definition of a partner-sourced lead describes (impartner.com). A lead your own team found does not become partner-sourced because a partner later helped close it. That is influenced, not sourced.
Partner-sourced lead rate = partner-sourced leads / total leads in the period “A lead your own team found does not become partner-sourced because a partner later helped close it.” Pin down three things before you report the number:
Partner-sourced lead rate = partner-sourced leads / total leads in the period “That is influenced, not sourced.” Pin down three things before you report the number:
These three terms get used as if they mean the same thing. They do not, and counting them together inflates the number. “Partner-sourced The partner found the prospect and made first contact Yes” Keep the line between sourced and influenced firm, because each behaves differently in the funnel. GTM Partners data, reported by PartnerStack, found a 46 percent higher win rate for partner-sourced deals and a 99 percent higher win rate for partner-influenced deals, along with an 11 percent shorter time to close on sourced deals (partnerstack.com). Both motions help, but they are not the same metric, and a healthy program tracks partner-sourced revenue and partner-sourced pipeline on the same clean definition you use here.
The metric is a share. Count the leads a partner created, then divide by all leads in the same period. “Partner-sourced lead rate = partner-sourced leads / total leads in the period” A lead counts as partner-sourced only when the partner made first contact. The partner found the prospect through their own network or marketing and introduced your product, as Impartner's definition of a partner-sourced lead describes (impartner.com). A lead your own team found does not become partner-sourced because a partner later helped close it. That is influenced, not sourced.
These three terms get used as if they mean the same thing. They do not, and counting them together inflates the number. “Partner-generated A loose umbrella that often blends the two above Only the sourced part” Keep the line between sourced and influenced firm, because each behaves differently in the funnel. GTM Partners data, reported by PartnerStack, found a 46 percent higher win rate for partner-sourced deals and a 99 percent higher win rate for partner-influenced deals, along with an 11 percent shorter time to close on sourced deals (partnerstack.com). Both motions help, but they are not the same metric, and a healthy program tracks partner-sourced revenue and partner-sourced pipeline on the same clean definition you use here.