Partner sourced leads | KPIs | PartnerStandard Knowledge Hub

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1. “Partner-sourced leads are potential customer contacts or leads that have been identified and initiated by a partner.” How to calculate partner-sourced leads

   In Partner-sourced leads

2. What are partner-sourced deals? “Partner-sourced deals are sales opportunities that started with a partner rather than your own outreach.” Related KPIs:

   In Partner-sourced leads

3. What are partner-sourced deals? “A partner-sourced lead is the early-funnel version of the same idea, before the opportunity is qualified.” Related KPIs:

   In Partner-sourced leads

4. “This typically involves the partner engaging in their own marketing efforts or leveraging their existing network to generate interest in your product or service.” How to calculate partner-sourced leads

   In Partner-sourced leads

5. Pin down three things before you report the number: “Tie each one to a partner through deal registration so credit is clear.” Attribution window. Fix the date a lead is counted, usually when it is registered or first logged, and keep that rule the same every period.

   In Partner deal registration

6. Partner-sourced lead rate = partner-sourced leads / total leads in the period “A lead counts as partner-sourced only when the partner made first contact.” Pin down three things before you report the number:

   In Partner lead attribution

7. Partner-sourced lead rate = partner-sourced leads / total leads in the period “A lead your own team found does not become partner-sourced because a partner later helped close it.” Pin down three things before you report the number:

   In Partner lead attribution

8. Partner-sourced lead rate = partner-sourced leads / total leads in the period “That is influenced, not sourced.” Pin down three things before you report the number:

   In Partner-sourced lead metrics

9. Partner-sourced lead rate = partner-sourced leads / total leads in the period “A lead counts as partner-sourced only when the partner made first contact.” Pin down three things before you report the number:

   In Partner-sourced lead metrics

10. The metric is a share. Count the leads a partner created, then divide by all leads in the same period. “Partner-sourced lead rate = partner-sourced leads / total leads in the period” A lead counts as partner-sourced only when the partner made first contact. The partner found the prospect through their own network or marketing and introduced your product, as Impartner's definition of a partner-sourced lead describes (impartner.com). A lead your own team found does not become partner-sourced because a partner later helped close it. That is influenced, not sourced.

    In Partner-sourced lead metrics

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