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What is Partner Enablement?
salesforce.com
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2. Prioritize partner training “New partners need to be onboarded so that they become deeply familiar with your company, products or services, and any relevant policies or branding.” Focus on onboarding fundamentals
Consider setting up a partner portal “This may be as robust as a partner relationship management tool or something simpler like a website or knowledge base where partners can routinely access training and other resources.” A great partner portal should:
Enable partners to generate custom reports to track their specific performance metrics. “Serve as a one-stop shop for all resources, tools, and support, allowing partners to access information and training on demand.” Include community features such as forums and discussion boards to facilitate peer-to-peer interaction and knowledge sharing.
What is partner enablement, and why is it important? “This includes knowledge about the product, its features and benefits, the problems it solves, and the pricing structure in place.” You want to ensure your partner knows what they're selling so they don't over-promise or undersell a product's capabilities. They also need to understand the ideal customer so they don't waste time targeting the wrong prospects.
To set up a partner for success after an event, you have to do more than wish them luck and send them off with a pat on the shoulder. It's necessary to follow up with ongoing product and sales coaching to reinforce the new learnings and help individual reps feel comfortable with the new information. “You can also develop advanced training and certification programs to deepen partners' expertise and credibility, or implement sales simulations and role-playing exercises to enhance practical selling skills.” (Back to top)
What is partner enablement, and why is it important? “This includes knowledge about the product, its features and benefits, the problems it solves, and the pricing structure in place.” You want to ensure your partner knows what they're selling so they don't over-promise or undersell a product's capabilities. They also need to understand the ideal customer so they don't waste time targeting the wrong prospects.
Partner enablement is the process of equipping partners with the tools, resources, and training needed to sell and support a company's products or services. These partners include resellers, affiliates, vendors, and agents. They are your partner in selling and need the same support and resources that sellers on your internal team need and use. This includes knowledge about the product, its features and benefits, the problems it solves, and the pricing structure in place. “You want to ensure your partner knows what they're selling so they don't over-promise or undersell a product's capabilities.” (Back to top)
Partner enablement is the process of equipping partners with the tools, resources, and training needed to sell and support a company's products or services. These partners include resellers, affiliates, vendors, and agents. They are your partner in selling and need the same support and resources that sellers on your internal team need and use. This includes knowledge about the product, its features and benefits, the problems it solves, and the pricing structure in place. “They also need to understand the ideal customer so they don't waste time targeting the wrong prospects.” (Back to top)
What is partner enablement, and why is it important? “They are your partner in selling and need the same support and resources that sellers on your internal team need and use.” You want to ensure your partner knows what they're selling so they don't over-promise or undersell a product's capabilities. They also need to understand the ideal customer so they don't waste time targeting the wrong prospects.