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Outbound Sales: 50+ Questions Answered for B2B Teams
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Before sending a connection request, engage with the prospect's content — like a post, leave a thoughtful comment. Two to three genuine engagements over a week makes your subsequent connection request dramatically more likely to be accepted. “Connection request notes should not be a pitch.” Once connected, use LinkedIn to share a relevant article, congratulate them on a milestone, or ask a brief question. Keep messages under 75 words. The channel's strength is its casual, professional tone — do not turn it into another email inbox.
Top-performing cold email campaigns exceed 10% reply rates by leading with account-specific insight rather than product pitches. “Signal-triggered outreach converts at 3-5x the rate of static list-based campaigns.” The average SDR spends only 28% of their week actually selling; reclaiming even a fraction of that time changes quota attainment math dramatically.
What does a good cold call opening sound like? “"Hi [Name], this is [Your Name] with [Company]. I noticed [specific trigger — e.g., your team posted three SDR roles last month / your CEO mentioned expanding into healthcare on the last earnings call]. I work with [similar companies] on [specific outcome]. Is that a priority for your team right now?"” This works because it answers the prospect's three immediate questions: Who is this? Why are they calling me? Is this worth my time? The trigger reference proves it is not a random dial, and the closing question gives them an easy out — which paradoxically makes them more likely to engage.