Email Deliverability Statistics (2026) - EmailTooltester.com

Quoted on this wiki

Every place a page here uses this source, in the order the words come in it.

1. Real Estate (80.1%) “What explains the variability in deliverability rates between different industries? Most likely, the receptiveness of the recipients to certain types of emails.” Speculative emails from real estate agents and healthcare companies to people who are are less interested in the current climate will have less engagement than more transactional emails from transport and utilities companies!

   In Engagement-based deliverability

2. What is a good email marketing deliverability rate? “An email deliverability rate of over 89% is considered good” An email deliverability rate of over 95% is considered excellent

   In Email deliverability benchmarks

3. An email deliverability rate of over 89% is considered good “An email deliverability rate of over 95% is considered excellent” An email deliverability rate of below 80% is considered poor

   In Email deliverability benchmarks

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