Email Deliverability Statistics (2026) - EmailTooltester.com

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1. The deliverability rates for the different regions and countries (in the statistics above) are based on local mail providers rather than the big four of Google, Microsoft, Apple or Yahoo. The rules-based (rather than user data-based) filtering conditions often result in lower deliverability rates. “Regional anti-spam and data protection legislation (CAN-SPAM in the US, CASL in Canada, LGPD in Brazil, GDPR in Europe, etc.) and local customs may also account for some of the variations in deliverability rates.” The 5 best industries for deliverability in 2026:

   In Cross-border outbound adaptation

2. What is a good email marketing deliverability rate? “An email deliverability rate of over 89% is considered good” An email deliverability rate of over 95% is considered excellent

   In Email deliverability benchmarks

3. An email deliverability rate of over 89% is considered good “An email deliverability rate of over 95% is considered excellent” An email deliverability rate of below 80% is considered poor

   In Email deliverability benchmarks

4. Real Estate (80.1%) “What explains the variability in deliverability rates between different industries? Most likely, the receptiveness of the recipients to certain types of emails.” Speculative emails from real estate agents and healthcare companies to people who are are less interested in the current climate will have less engagement than more transactional emails from transport and utilities companies!

   In Engagement-based deliverability

5. Apple: 82% Inbox 10.8% Spam 7.2% Missing “These big four (Google, Microsoft, Yahoo, and Apple) make up 77% of relative market share, which means 8 out of 10 emails are processed by one of these providers. The differences in deliverability rates between these providers are a result of the different priorities and standards that each one applies to incoming emails.” We took this a step further and analyzed what proportion of political emails were being marked as spam per ISP and found some interesting results! Only 5.2% of Joe Biden’s emails ended up in spam, compared to 40% of Donald Trump’s emails – find out which ISPs favored which political party here.

   In Inbox placement and spam filters

6. For time-sensitive emails, even a short delay can matter, and unusually long delivery times can also be an early sign of deliverability issues. “Using Email Detective data, we compared how quickly emails sent through different ESPs reached the recipient’s mailbox:” Which email platforms deliver fastest

   In Outbound mailbox provider selection