2026 internal comms benchmarks - Workshop

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1. After digging in further, the reason isn’t that images are bad, it’s more about the intent of a plain-text email vs an email with images. When someone opens a plain-text email, they’re typically more focused and more likely to act. “But for emails where your primary goal is a click or action, a clean, simple, text-forward approach can outperform a heavily designed one.” Pro tip: Match your format to your goal. Use designed emails to tell stories and build culture. Use text-heavy emails when you need a specific action.

   In Cold email formatting

2. Forget about chasing the industry number, your benchmarks should work for you! A few questions to ask as you analyze your data: “What subject lines have performed best in this campaign?” Which department is least engaged, and why might that be?

   In Subject line testing

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