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Outbound campaigns performance dashboard
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The Email classifications displayed include the following delivery outcomes: “any remaining classifications grouped under Other” For the full list of available email events, see campaign_event_type in the Outbound campaign events table.
“You can use the outbound campaigns performance dashboard to understand the performance of your outbound campaigns across your email, SMS, telephony, WhatsApp, and web notification delivery modes. You can view and compare campaigns performance over a configurable period of time using key metrics such as delivery attempts, delivered rate, human answered rate, campaign contact abandoned rate, spam, bounces and more.” Contents
In Metrics
“You can use the outbound campaigns performance dashboard to understand the performance of your outbound campaigns across your email, SMS, telephony, WhatsApp, and web notification delivery modes. You can view and compare campaigns performance over a configurable period of time using key metrics such as delivery attempts, delivered rate, human answered rate, campaign contact abandoned rate, spam, bounces and more.” Contents
Campaign performance overview chart “The Campaign performance overview chart provides aggregated metrics based on your filters. Each metric within the chart is compared to your "compare to" benchmark time range filter.” The following image shows an example chart for a telephony campaign. It shows the following information:
The percentages are rounded up or down. “The colors that appear for the metrics indicate positive (green) or negative (red) compared to your benchmark.” The following image shows an example chart for an SMS campaign.
Enable access to the dashboard “Ensure users are assigned the appropriate security profile permissions:” Access metrics - Access permission or the Dashboard - Access permission. For information about the difference in behavior, see Assign permissions to view dashboards and reports in Connect Customer.
Ensure users are assigned the appropriate security profile permissions: “Access metrics - Access permission or the Dashboard - Access permission. For information about the difference in behavior, see Assign permissions to view dashboards and reports in Connect Customer.” Outbound Campaign - Campaigns - View permission: This permission is required to view outbound campaigns data on the dashboard.
Access metrics - Access permission or the Dashboard - Access permission. For information about the difference in behavior, see Assign permissions to view dashboards and reports in Connect Customer. “Outbound Campaign - Campaigns - View permission: This permission is required to view outbound campaigns data on the dashboard.” Campaign performance overview chart
Delivery attempts during your time range selection was 35,600 which is down 1% compared to your benchmark of Prior day same time range and time with 36,000 “The percentages are rounded up or down.” The colors that appear for the metrics indicate positive (green) or negative (red) compared to your benchmark.
“You can use the outbound campaigns performance dashboard to understand the performance of your outbound campaigns across your email, SMS, telephony, WhatsApp, and web notification delivery modes. You can view and compare campaigns performance over a configurable period of time using key metrics such as delivery attempts, delivered rate, human answered rate, campaign contact abandoned rate, spam, bounces and more.” Contents
Campaign performance overview chart “The Campaign performance overview chart provides aggregated metrics based on your filters. Each metric within the chart is compared to your "compare to" benchmark time range filter.” The following image shows an example chart for a telephony campaign. It shows the following information:
Enable access to the dashboard “Ensure users are assigned the appropriate security profile permissions:” Access metrics - Access permission or the Dashboard - Access permission. For information about the difference in behavior, see Assign permissions to view dashboards and reports in Connect Customer.
Ensure users are assigned the appropriate security profile permissions: “Access metrics - Access permission or the Dashboard - Access permission. For information about the difference in behavior, see Assign permissions to view dashboards and reports in Connect Customer.” Outbound Campaign - Campaigns - View permission: This permission is required to view outbound campaigns data on the dashboard.
Access metrics - Access permission or the Dashboard - Access permission. For information about the difference in behavior, see Assign permissions to view dashboards and reports in Connect Customer. “Outbound Campaign - Campaigns - View permission: This permission is required to view outbound campaigns data on the dashboard.” Campaign performance overview chart
Delivery attempts during your time range selection was 35,600 which is down 1% compared to your benchmark of Prior day same time range and time with 36,000 “The percentages are rounded up or down.” The colors that appear for the metrics indicate positive (green) or negative (red) compared to your benchmark.
Delivery attempts: The count of outbound campaign contacts dialed by the Connect Customer dialer. “Human answer rate: The count of outbound campaign calls that were connected to a live customer divided by total dials attempted. This metric is only available with answering machine detection enabled.” Voicemail with beep rate: The count of outbound voice campaign contacts that were answered by a voicemail with a beep divided by total Dials attempted. This metric is only available with answering machine detection enabled.
Spam: The count of SMS messages identified as spam by the mobile carrier. “Complaint: The count of email messages reported as spam or unsolicited email by the recipients.” Web notification delivered rate: The percentage of web notifications successfully delivered over the total number of outbound campaign send attempts.
Human answered: The count of outbound campaign calls that were connected to a live customer. This metric is only available with answering machine detection enabled. “Voicemail: The count of outbound campaign calls that reached a voicemail. This metric is only available with answering machine detection enabled.” Voicemail with beep: The count of outbound voice campaign contacts that reached a voicemail with beep. This metric is only available with answering machine detection enabled.
Voicemail with beep rate: The count of outbound voice campaign contacts that were answered by a voicemail with a beep divided by total Dials attempted. This metric is only available with answering machine detection enabled. “Voicemail rate: The count of outbound campaign calls that were answered by a voicemail divided by total dials attempted. This metric is only available with answering machine detection enabled.” Campaign contacts abandoned after 2 seconds rate: The percentage of outbound campaign calls that were connected to a live customer but did not get connected to an agent within 2 seconds, divided by the count of outbound campaign calls that were connected to a live customer. This metric is only available with answering machine detection enabled.
Human answer rate: The count of outbound campaign calls that were connected to a live customer divided by total dials attempted. This metric is only available with answering machine detection enabled. “Voicemail with beep rate: The count of outbound voice campaign contacts that were answered by a voicemail with a beep divided by total Dials attempted. This metric is only available with answering machine detection enabled.” Voicemail rate: The count of outbound campaign calls that were answered by a voicemail divided by total dials attempted. This metric is only available with answering machine detection enabled.
Voicemail with beep: The count of outbound voice campaign contacts that reached a voicemail with beep. This metric is only available with answering machine detection enabled. “Voicemail with no beep: The count of outbound voice campaign contacts that reached a voicemail with no beep. This metric is only available with answering machine detection enabled.” Campaign contacts abandoned after 2 seconds: The count of outbound voice campaign contacts that were connected to a human but did not get connected to an agent within 2 seconds. This metric is only available with answering machine detection enabled.