Article
The definitive SDR / AE collaboration checklist
orum.com
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Orum’s virtual Salesfloor is a space where reps can come together to make cold calls, listen to one another’s conversations, and share best practices connected to objection handling and pitching. It’s more than just a place for SDRs, however. AEs join the Salesfloor daily to help multithread accounts and strengthen their relationship with SDRs. “This sharpens talk tracks so that they’re more connected to the specific needs of those prospect accounts.”
Make sure your reps are asking the right questions “Understanding these data points as a team clarifies a timeline of outreach, so you don’t exhaust a prospect before you can properly pitch them.” Build a genuine partnership between SDR and AE