Sending Cold Emails to Founders - The Associate | Kory Henn | Substack

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1. I believe a great cold email requires three things: “Relevance to the founder” Easy next steps

   In Founder-led outbound messaging

2. Relevance to the founder “Easy next steps” I do my best to keep it simple. The only thing I want to communicate is who I am + who I work for. Yes, people can figure that out via your email signature but it feels more natural to open with an introduction. Let’s look at an example email introduction below:

   In Founder-led outbound messaging

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