Article
Sending Cold Emails to Founders - The Associate | Kory Henn | Substack
theassociate.substack.com
Quoted on this wiki
Every place a page here uses this source, in the order the words come in it.
Relevance to the founder “Easy next steps” I do my best to keep it simple. The only thing I want to communicate is who I am + who I work for. Yes, people can figure that out via your email signature but it feels more natural to open with an introduction. Let’s look at an example email introduction below:
A big part of being a junior investor is prospecting for new opportunities. You likely have multiple sources of deal flow coming into your pipeline, but cold-outbound is one of those tried & true methods that you should certainly invest time into. “But entrepreneurs (especially the best ones) get a ton of horrible cold emails.” I believe a great cold email requires three things: