How to prompt AI to write a cold email you can send to your dream prospects

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1. To demonstrate this prompt, I am going to have GPT-4 take on the fictional role of a SaaS founder based in Toronto, Canada, who’s looking for beta users to try out her restaurant inventory tracking app. This cold email campaign is targeted at the owners of local thriving restaurants. “In creating this role, I answered the questions:Who? Who am I, the person sending this email?What? What did I create?Where? Where am I?Why? Why would what I created matter to the email recipient and why am I sending this email?” Step 3: Prompt GPT-4 to write you a personalized cold email

   In AI outbound prompting

2. Step 2: Create your role “Now you’re going to write out your role, so GPT-4 can step into your shoes and write the cold email from your perspective.” This is probably the most writing you’re going to do in this prompt, but it’s worth it because it’s going to help GPT-4 write better cold emails for you. Once you complete this step, you can use it over and over again with different prospects.

   In AI outbound prompting

3. Now you’re going to write out your role, so GPT-4 can step into your shoes and write the cold email from your perspective. “Once you complete this step, you can use it over and over again with different prospects.” Check out Trust Insight’s cheat sheet on how to write better prompts to learn more on how I structured this prompt.

   In AI outbound prompting

4. At the top of the prompt, you’re going to paste in the role you created in Step 2. “The next part of the prompt is the actual instruction to write the cold email and additional instructions regarding things like the subject line and tone and copywriting framework.” You’re going to finish off the prompt by pasting in your notes on your prospect below the line “Notes to include casually in the body of the email:.” Take all that gold you gathered in Step 1 and paste it into the chat.

   In AI outbound prompting

5. In GPT-4, tell it to write a personalized cold email. “At the top of the prompt, you’re going to paste in the role you created in Step 2.” The next part of the prompt is the actual instruction to write the cold email and additional instructions regarding things like the subject line and tone and copywriting framework. Modify this part as you wish. Have fun with it and try different tones, subject line formats and copywriting frameworks.

   In AI outbound prompting

6. The next part of the prompt is the actual instruction to write the cold email and additional instructions regarding things like the subject line and tone and copywriting framework. Modify this part as you wish. Have fun with it and try different tones, subject line formats and copywriting frameworks. “You’re going to finish off the prompt by pasting in your notes on your prospect below the line “Notes to include casually in the body of the email:.”” Then, when you write to a new prospect, all you have to do is switch out the data you paste in this section with the notes you have on that prospect.

   In AI outbound prompting

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