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How Will the GDPR Impact Third-Party Lead Generation?
cmswire.com
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Unfortunately, there’s no hack here — you must get organized, be vigilant and, most importantly, start this process as soon as possible. Here’s a straightforward, helpful approach. “Start by identifying all third-party sources using external lead forms.” Sources/partners/vendors: In this column, list any source or partner that captures personal data from individuals in the EU, Switzerland and/or the U.K. (The U.K. will still be governed by GDPR rules when it goes into effect in May and is also setting in place a Data Protection Bill that will bring it in line with GDPR regulations post Brexit).