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Getting consent to send email
ised-isde.canada.ca
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Express consent means someone has agreed (verbally or in writing) to receive a commercial electronic message from you. There is no time limit unless the recipient withdraws his or her consent. “If you’re relying on an existing business relationship for the purposes of implied consent, you must ensure that the message is sent within the appropriate time frames (see subsection 10(10) of CASL).” Consent can also be implied if the person who sends the message has an existing non-business relationship with the recipient. Charitable or non-for-profit organizations may have implied consent in certain situations, such as when the recipient has made a donation or been a member of or volunteer with the organization. For more details on the rules for charitable and not-for-profit organizations, see the CRTC's FAQs, the Competition Bureau's FAQs, and subsections 10(9)(a) and 10(13) of CASL.
Include clear instructions about unsubscribing and ensure the unsubscribe mechanism can be readily performed “Remember that every unsubscribe request must be actioned within 10 business days or less and at no cost to the recipient” For more information about what to include in the commercial electronic messages your business sends, see the Compliance and Enforcement Information Bulletin CRTC 2012-548: Guidelines on the interpretation of the Electronic Commerce Protection Regulations (CRTC).
There are 2 kinds of consent: “Express consent means someone has agreed (verbally or in writing) to receive a commercial electronic message from you.” Implied consent is only recognized in certain circumstances (see subsection 10(9) of CASL). One is when the sender has an existing business relationship with the person to whom the message is sent. For example, as a business, you may have implied consent from someone who has purchased something or submitted an inquiry. If you’re relying on an existing business relationship for the purposes of implied consent, you must ensure that the message is sent within the appropriate time frames (see subsection 10(10) of CASL). Implied consent is generally time-limited.
There are 2 kinds of consent: “There is no time limit unless the recipient withdraws his or her consent.” Implied consent is only recognized in certain circumstances (see subsection 10(9) of CASL). One is when the sender has an existing business relationship with the person to whom the message is sent. For example, as a business, you may have implied consent from someone who has purchased something or submitted an inquiry. If you’re relying on an existing business relationship for the purposes of implied consent, you must ensure that the message is sent within the appropriate time frames (see subsection 10(10) of CASL). Implied consent is generally time-limited.
Express consent means someone has agreed (verbally or in writing) to receive a commercial electronic message from you. There is no time limit unless the recipient withdraws his or her consent. “Implied consent is only recognized in certain circumstances (see subsection 10(9) of CASL).” Consent can also be implied if the person who sends the message has an existing non-business relationship with the recipient. Charitable or non-for-profit organizations may have implied consent in certain situations, such as when the recipient has made a donation or been a member of or volunteer with the organization. For more details on the rules for charitable and not-for-profit organizations, see the CRTC's FAQs, the Competition Bureau's FAQs, and subsections 10(9)(a) and 10(13) of CASL.
Consent is at the heart of CASL. The information below is intended to provide basic background about the legislation, but should not be construed as legal advice. For detailed information, please see Canada’s anti-spam legislation on the Canadian Radio-television and Telecommunications Commission website. “If asked, senders should be ready to provide proof of this consent.” There are 2 kinds of consent:
Are they being sent to electronic addresses, usually through email, SMS, instant messaging or similar platforms? “Do they contain commercial or promotional information, such as marketing, sales, offers, solicitations or similar activities?” Are you sure that no part of the message is false or misleading?
Make sure you provide an opportunity for customers and clients to say no to your commercial electronic messages “Clearly identify yourself and your organization” Be truthful in advertising (for example, specify whether or not taxes are included)
4. Think about giving the customer more control: “Include clear instructions about unsubscribing and ensure the unsubscribe mechanism can be readily performed” Remember that every unsubscribe request must be actioned within 10 business days or less and at no cost to the recipient
accurate contact information that will be valid for at least 60 days after you send the message “an unsubscribe mechanism in accordance with subsection 11(1) of CASL” 4. Think about giving the customer more control: