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Preparing for Pardot Opt Out Field Sync Changes - The Spot
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Pardot Admins must choose between “Use Salesforce’s Value” or “Use Pardot’s Value” before July 11th, 2023 or this field will stop syncing with Salesforce. All Pardot Orgs created after August 26th, 2022 will default to use Pardot’s Value. “Well, it all depends on where your emails are coming from.” If you are only sending emails from Pardot
If you are only sending emails from Pardot “If you are only sending emails from Pardot, then Pardot being the system of record should not cause any issues.” Before you change your Opt Out sync behavior in Pardot, check the permissions of your “Email Opt Out” field on the Lead and Contact Objects. You will want to ensure only the Pardot to Salesforce connector user’s profile can edit this field so Salesforce users don’t incorrectly think they can opt out Leads/Contacts from the Salesforce side.
If you are only sending emails from Pardot, then Pardot being the system of record should not cause any issues. “Before you change your Opt Out sync behavior in Pardot, check the permissions of your “Email Opt Out” field on the Lead and Contact Objects.” In Salesforce navigate to Setup > Object Manager > Lead > Fields & Relationships