Delete Prospects from Pardot - Recycling vs. Permanently ...

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1. “These records may be dirty, duplicate, non-responsive, or (most pressing of all) non-consensual.” This post is topical in the approach to GDPR, which will grant data subjects new rights to their personal data, known in the legislation as Data Requests. Organisations left, right, and centre are revising internal processes in anticipation for any of these 6 types of requests. “The right to be forgotten” is one Data Request that has got everyone talking. There are implications for marketers; on one hand, there’s a reluctance to let go of data that was hard/expensive to acquire, and on the other hand, the difficulty of actually finding and deleting customer data makes admins shudder – and of course, no one wants to breach the new regulation.

   In Data hygiene