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Lead Stage vs. Lead Status
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Quoted on this wiki
Every place a page here uses this source, in the order the words come in it.
Not a Target: the person does not fit the profile of someone who would buy the product at this time (to be revisited if new product lines/features added) “Disqualified: the person no longer is with a company or isn't who they claimed to be when they filled out a form” Nurture: the person is a potential target but not ready to buy at this time
Churned Customer - a customer who canceled all services “Disqualified - opted out, not a person, no longer with a company” This journey is not usually linear. People may move from one phase, drop back to MRL, and then climb their way back up MQL and beyond again. Your system must be constructed with this in mind!
These statuses are also not always linear. Again, be certain that your final process indicator when an upsell is lost doesn't confuse the sales team (do you choose Opportunity Lost or Customer -- what are the assumptions the sales team will make for each?) “However, the statuses are a combination of segmentation and process, whereas the stages strictly measure where the person is in the buyer journey.” Does This Make Sense for B2B?
“Lead status is used by the salesperson who is in the process of working with the prospect.” Prospect: a person in the database who has not interacted with anyone
“Tracking begins once a name is acquired by Marketing and follows the person as they enter, exit, and re-enter the buyer journey.” Companies often choose to implement demand generation waterfall stages that follow SiriusDecision's original model. Examples of lead stages may be:
Companies often choose to implement demand generation waterfall stages that follow SiriusDecision's original model. Examples of lead stages may be: “MAL (Marketing Acquired Lead): name acquired (enrichment/prospecting/list purchase) but has not interacted with the brand to the point of becoming an MQL” MQL (Marketing Qualified Lead): a person has done an activity that meets marketing's definition of a qualified lead
MAL (Marketing Acquired Lead): name acquired (enrichment/prospecting/list purchase) but has not interacted with the brand to the point of becoming an MQL “MQL (Marketing Qualified Lead): a person has done an activity that meets marketing's definition of a qualified lead” SAL (Sales Accepted Lead): person fits basic requirements to be contacted by sales
Meeting Set: sales has set a qualifying meeting “Opportunity Created: sales created an opportunity” Customer: an opportunity was closed-won