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Lead Stage vs. Lead Status

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  1. This journey is not usually linear. People may move from one phase, drop back to MRL, and then climb their way back up MQL and beyond again. Your system must be constructed with this in mind! “You'll generally see an account and contact indicator or type to house prospect/customer designations, leaving the lead stage open for upsells.” Lead Status Defined

    In Prospect list schema

  2. ‍ “Lead status is used by the salesperson who is in the process of working with the prospect.” Prospect: a person in the database who has not interacted with anyone

    In Lifecycle segmentation

  3. ‍ “Tracking begins once a name is acquired by Marketing and follows the person as they enter, exit, and re-enter the buyer journey.” Companies often choose to implement demand generation waterfall stages that follow SiriusDecision's original model. Examples of lead stages may be:

    In Lifecycle segmentation

  4. Not a Target: the person does not fit the profile of someone who would buy the product at this time (to be revisited if new product lines/features added) “Disqualified: the person no longer is with a company or isn't who they claimed to be when they filled out a form” Nurture: the person is a potential target but not ready to buy at this time

    In Disqualification criteria

  5. Churned Customer - a customer who canceled all services “Disqualified - opted out, not a person, no longer with a company” This journey is not usually linear. People may move from one phase, drop back to MRL, and then climb their way back up MQL and beyond again. Your system must be constructed with this in mind!

    In Disqualification reason taxonomy

  6. ‍ “Lead stage indicates where a person is in the buyer journey.” Companies often choose to implement demand generation waterfall stages that follow SiriusDecision's original model. Examples of lead stages may be:

    In Outbound lifecycle and disposition model

  7. ‍ “Tracking begins once a name is acquired by Marketing and follows the person as they enter, exit, and re-enter the buyer journey.” Companies often choose to implement demand generation waterfall stages that follow SiriusDecision's original model. Examples of lead stages may be:

    In Outbound lifecycle and disposition model

  8. Companies often choose to implement demand generation waterfall stages that follow SiriusDecision's original model. Examples of lead stages may be: “MAL (Marketing Acquired Lead): name acquired (enrichment/prospecting/list purchase) but has not interacted with the brand to the point of becoming an MQL” MQL (Marketing Qualified Lead): a person has done an activity that meets marketing's definition of a qualified lead

    In Outbound lifecycle and disposition model

  9. MAL (Marketing Acquired Lead): name acquired (enrichment/prospecting/list purchase) but has not interacted with the brand to the point of becoming an MQL “MQL (Marketing Qualified Lead): a person has done an activity that meets marketing's definition of a qualified lead” SAL (Sales Accepted Lead): person fits basic requirements to be contacted by sales

    In Outbound lifecycle and disposition model

  10. ‍ “The differences are nuanced, but there are differences.” ‍

    In Outbound lifecycle and disposition model

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